In a world where business models rapidly evolve toward on-demand digital services, the ability to monetize events in real time has become a critical competitive advantage. Companies offering recurring or usage-based services—such as telcos, OTT platforms, mobility services, or utilities—need more than just a strong commercial strategy: they require a data architecture capable of processing, transforming, and monetizing events in fractions of a second. This is where Apache Kafka and SAP Convergent Mediation come into play.